And of course we're struggling there compared to a team like Alabama or LSU or Notre Dame.  Of course the brand/vieweership isn't supposed to matter, but the reality is that it does for a lot of rankers/pundits

And so far this season, BYU is #42 among P4 teams in TV viewers.  Which is...not great.  Luckily the committee generally seems to put less emphasis on this stuff than others (in my experience/recollection)

Looking at teams in the current AP Top 25 and ranking them by viewership

1. Georgia 44.29M
2. Alabama 37.68M
3. Texas 33.33M
4. Colorado 29.11M
5. Tennessee 28.00M
6. Ohio St 26.95M
7. LSU 26.95M
8. Texas A&M 22.85M
9. Notre Dame 22.07M
10. Oregon 21.66M
11. Miami 18.38M
12. Penn St 16.45M
13. Clemson 13.24M
14. Illinois 12.88M
15. Ole Miss 12.48M
16. Kansas St 11.68M
17. Missouri 11.26M
18. BYU 7.06M
19. Iowa St 5.92M
20. Indiana 4.47M
21. Pitt 3.79M
22. SMU 2.65M
23. Washington St 2.46M
24. Boise St 0.78M
25. Army 0.68M

Which means if any thought of TV matchups comes into play (which, again, I expect the committee to put less weight on), there's only a few teams we'll get the advantage over. 

The nice thing is that they HAVE to take at least one Big 12 team and so if we win out, then it doesn't matter what bias anybody has.  But I can guarantee the networks are hoping to only have 1 XII team in there (unless Colorado is the 2nd).  And among Big 12 teams in contention, we're probably the #3 preferred option of the networks (behind Colorado and Kansas St, ahead of Iowa St).

Here's total viewership for each Big 12 team

1. Colorado 29.11M
2. Kansas St 11.86M
3. Oklahoma St 9.42M
4. Arizona 9.06M
5. West Virginia 8.63M
6. Baylor 7.79M
7. TCU 7.62M
8. Utah 7.33M
9. UCF 7.25M
10. BYU 7.06M
11. Iowa St 5.93M
12. Texas Tech 5.74M
13. Kansas 4.54M
14. Arizona St 4.43M
15. Cincinnati 3.54M
16. Houston 2.25M

I'm hoping we draw huge numbers against Utah because right now our best TV game of the year is 1.66M, which is pretty weak.  For reference, here's the top 30 Big 12 games of the year (everything that has broken 1M)

1. Colorado / Nebraska: 5.67M
2. Colorado / North Dakota St: 4.76M
3. Colorado / UCF: 4.17M
4. Colorado / Baylor: 3.64M
5. Colorado / Kansas St: 3.26M
6. Colorado / Colorado St: 3.25M
7. Penn St / West Virginia: 2.99M
8. Arkansas / Oklahoma St: 2.8M
9. Kansas St / Arizona: 2.58M
10. Texas Tech / TCU: 2.36M
11. Colorado / Cincinnati: 2.34M
12. Iowa / Iowa St: 2.28M
13. Oklahoma St / Utah 2.14M
14. Baylor / Utah: 2.08M
15. Colorado / Arizona: 2.02M
16. Kansas St / Oklahoma St: 1.88M
17. Oklahoma St / BYU: 1.66M
18. TCU / Houston: 1.51M
19. Kansas St / BYU: 1.50M
20. TCU / Stanford: 1.49M
21. Kansas / UNLV: 1.32M
22. Arizona / BYU: 1.31M
23. Utah / Arizona St: 1.29M
24. UCF /BYU: 1.24M
25. West Virginia / Iowa St: 1.22M
26. Baylor / Iowa St: 1.20M
27. West Virginia / Kansas: 1.15M
28. West Virginia /Pitt: 1.15M
29. Kansas St / West Virginia: 1.14M
30. TCU / UCF: 1.03M

Obviously Colorado dominates there, but the Top 10 (non-Colorado category) games involving Big 12 teams are

1. Penn St / West Virginia: 2.99M
2. Arkansas / Oklahoma St: 2.8M
3. Kansas St / Arizona: 2.58M
4. Texas Tech / TCU: 2.36M
5. Iowa / Iowa St: 2.28M
6. Oklahoma St / Utah 2.14M
7. Baylor / Utah: 2.08M
8. Kansas St / Oklahoma St: 1.88M
9. Oklahoma St / BYU: 1.66M
10. TCU / Houston: 1.51M

Means that 10 conference teams (Colorado, West Virginia, Oklahoma St, Kansas St, Arizona, Tech, TCU, Iowa St, Utah, Baylor) have shown a higher viewership ceiling than us, with only Houston, Cincy, UCF, ASU, and Kansas behind.  Given our on-field success, that should absolutely not be the case.