proposing that BYU build/own/run this... not me.
It actually probably just makes the most sense to keep their current BYUtickets website and allow 3rd party sellers to list their tickets on that website - in the same way Ticketmaster always us to sell on their seatmap. Note that Ticketmaster is different from Stubhub in that SH only sells resale tickets. TM sells original and resale seats.