They literally think they are getting other other people skin for the dumbest reasons, when literally no one cares. One example of this are the Ogden/USU joke. The only reaction people get are just scratches to their head like are these guys really that dumb. Another is the whole Yewt thing. Utah fans could literally careless if BYU fans can't spell but it's seriously not cool to disrespect native Americans. Utah could just as soon call us the Bringem Young Keewgars but they know it actually looks classless and dumb. Please for the love of humanity, put some thought into the signs today!
Update: I take this back. The signs are hilarious!