Network executives choose which games to put when, based on the brands and their data showing which teams draw.

If you put Alabama @ Tennessee in the Hawaii slot, starting at midnight eastern, on CBSSN, yeah it would get a lot fewer viewers.

And if you put Air Force @ Wyoming on CBS at 3:30 PM eastern, they'd get a TON more viewers. It's even quite realistic that the AF/Wyoming game would get more than Alabama/Tennessee.

But that would also never ever happen because the networks would never ever do that. Complaining about the network you're on kind of misses that point. If you're a higher draw, you'll generally get the better networks and slots