it accordingly.

They will also use the human interest angle to create goodwill towards the PCC and use that for their financial advantage.

But with knowing it is a business, and likely one taking advantage of its circumstances, it does and has accomplished great things for the lives of BYUH students so I will gladly pay exorbitant rates for a pina colada in a pineapple because the PCC/BYUH set up is one of my favorite that the Church has done.