For the org, and the goal setting and bonus structure of each level in the organization are based on the overall vision, the organization as a whole will better meet the vision.

I’ve seen this be very successful, much more so than just letting people set their own goals. Hiring the right people is extremely important, but the right goal structure can make the entire team more effective.

OP might not like goals, but setting them, measuring progress, and reporting on them result in higher productivity. It’s human nature for production to increase when things are measured and there is an added level of accountability, sorry that’s the way it is. I haven’t seen any exceptions to this, and if one employee is the unicorn exception, I can guarantee you the org isn’t full of them and the business as a whole is better off measuring progress toward goals.