Individuals are going to act in their own individual interest.
College football leaders have selfishly done what was best for themselves all along. They collectively built an entire cartel-like empire that enriched and benefitted their own, while giving shallow lip service to fans and players.
The bigger schools and conferences share most of the blame, but even the smaller schools like UNLV had plenty of fat and happy coaches and administrators come and go through the years.
Now the law and the courts won't let the cartel system persist anymore and players suddenly have all the leverage. And wouldn't you know it - voila - they've turned the tables and are doing to the universities exactly what was done to them for decades on end.
The amazing part is that the leaders still have the power to end all of this. All they have to do is make the players employees and give them a balance of power at the bargaining table. But they won't do it. They're putting it all on the fans and boosters to directly foot the bills they should be paying, then acting shocked and "saddened" when a player dares to use the system they created to his personal advantage, the same way all of them always have.