A genius reversed that iPad crushing ad, and it's 100x more meaningful
Sort of amazing that ad got approved. The viscerally jarring visuals of crushing music, arts, and entertainment into an iPad was a losing visual metaphor. I understand the concept of "squeezing" all this creativity into such a tiny form factor, but was the wrong way to show it by literally destroying all the physical embodiments of creativity to get there.
By reversing it and changing the music up, it's quite inspiring, uplifting, and deeply meaningful for this generation's device centric paradigm.