Thursday used to be TNTs night for the NBA. NFL grabs Thursday. Sunday day and Night NFL, Monday night NFL. NBA features games on Christmas, in steps the NFL.

What will be interesting is the NBA is set to get ~$7B in its new media rights deals. The NFL currently only gets~$10B under their current deal with their product being multiples of X more popular than the NBA. The ratio in money to popularity will be glaring to them and the next go-round they are going to want double their current money.

Bad news for consumers is narrower channels for access with added deals like Peacock last year for a playoff game.