College sports are corrupt and enrich a few while exploiting many. The NBA won't let a kid play for them until he's been out of high school or reached a certain age. So, Kentucky picks those kids up for one year. They'd make "student athlete" a joke.
I don't care where it goes. So what if it goes? If there is a market, it will flourish. Right now it has become the tail wagging the dog at universities.