Sports are in a weird position right now where it’s customers need their content more then ever, are paying more than ever, but can afford it less than ever. The problem is they can’t not afford to have it even worse.

What’s the upper bound on how much the NFL can get CBS and Fox and NBC and ESPN to pay? Cause they are probably pretty close to it.

But then again, that’s why they care so much about getting that sweet, sweet Amazon and Netflix money, cause they don’t have similar cash issues.