too, and CU still earns more in the B12 than USC does (the PAC-10's top earner).

According to ESPN, "The Big 12 schools divvy up all money equally except that which is generated from television. Half of the TV money is divided evenly. The other half goes into an appearance pool. The schools that earn the most money are the ones who appear for football TV games and basketball nonconference games. Credits also are issued for NCAA tournament appearances."

Here's a look at the money provided for each Big 12 team during 2007-08 (from the same ESPN article).

1. Texas: $10.2 million
2. Oklahoma: $9.8 million
3. Kansas: $9.24 million
4. Texas A&M: $9.22 million
5. Nebraska: $9.1 million
6. Missouri: $8.4 million
7. Texas Tech: $8.23 million
8. Kansas State: $8.21 million
9. Oklahoma State: $8.1 million
10. Colorado: $8.0 million
11. Iowa State: $7.4 million
12. Baylor: $7.1 million

And here are the PAC-10's 2008 TV financials by team.

1. USC $6,469,584
2. UCLA $4,905,922
3. Oregon State $4,864,571
4. Washington $4,740,518
5. California $4,388,159
6. Arizona State $4,091,777
7. Oregon $3,967,724
8. Stanford $3,449,961
9. Arizona $3,342,259
10. Wash. State $3,029,526

Source: http://seattletimes.nwsource.com/html/sports/2009256167_uwmoney24.html

So even at 10th place in the Big 12, Colorado already earns more (at $8 million) in conference TV-revenue sharing than the PAC-10's top earner USC gets in the PAC-10 ($6.5 million).