how many fans will show up at the games. They don't care if you have a lot of heavy hitting donors that make up the difference. BYU and TCU have comparable ticket prices. BYU had 383,416 in attendance in 2009, TCU had 229,121. The difference in revenue are in accounting issues (BYU doesn't credit the athletic department with concession sales or with apparel sales) or with donors. The TV money is the same.