Mar 26, 2025
4:42:22pm
4:42:22pm
Turns out, BYU is a big boost to the Big 12, and to college sports as a whole
Believe it or not, Gordon Monson wrote a positive article about BYU (gasp!):
A few excerpts:
"...it’s time to hand out a major compliment to … drumroll please … BYU"
"The Cougars have had success in multiple areas, but if you were to focus on the two major college sports — football and basketball — what they’ve achieved over the past year is nothing short of remarkable. And if you include in the fact that they’ve done it in the midst of transitioning from independence in football and the West Coast Conference in basketball to the Big 12 in both, that makes their success that much more notable.
Maybe reviewing the specifics of what BYU accomplished during the 2024 football season is unnecessary on account of so much reporting already having been completed in that regard. Everyone saw what Kalani Sitake’s team did in its second go-round in the Big 12, elevating from an initial season when the Cougars won just two league games and finished with a 5-7 overall record to finishing at 7-2 in league and 11-2 in total, including an impressive bowl win over Colorado that seemed to indicate that BYU might have made a mark on the College Football Playoff, had it been selected by a committee that left it out."
"As for basketball, before anyone details what Kevin Young has pulled off — and is yet pulling off — in his first year as BYU’s coach, which is a huge flare shot over the heads of the entire Big 12 and over the head of college basketball as a whole, the Cougars can be commended for hiring Young in the first place. Some of that was good fortune, some of it was the fortunes of boosters who have enough money to funnel without so much as a belch or a burp a boatload of it into the bank account of the basketball bossman at the school they support."
"In BYU’s case, that brand is not just the school itself, but the church that owns and operates the school. If the teams representing the university grow name recognition or leave a favorable impression, that benefits The Church of Jesus Christ of Latter-day Saints, as well. Some folks might not give a rat’s rear end about religion, but a few might. And while it’s pretty certain that Jesus wouldn’t care at all who wins or loses football and basketball games, some administrators at the school have said spreading at least bits and pieces of the word is a part of BYU’s mission."
"Over the past two weeks, the aforementioned national audiences have seen and heard the name of BYU invoked again and again during games and on sports programs of varying kinds, much of that exposure and many of those mentions including the “exciting” and “fun” brand of ball BYU plays.
Either way, the Cougars are winning more games. They’ve been a big boost, not just to themselves and their university and whoever else is connected to the blue and the white, they’ve also boosted the Big 12."
A few excerpts:
"...it’s time to hand out a major compliment to … drumroll please … BYU"
"The Cougars have had success in multiple areas, but if you were to focus on the two major college sports — football and basketball — what they’ve achieved over the past year is nothing short of remarkable. And if you include in the fact that they’ve done it in the midst of transitioning from independence in football and the West Coast Conference in basketball to the Big 12 in both, that makes their success that much more notable.
Maybe reviewing the specifics of what BYU accomplished during the 2024 football season is unnecessary on account of so much reporting already having been completed in that regard. Everyone saw what Kalani Sitake’s team did in its second go-round in the Big 12, elevating from an initial season when the Cougars won just two league games and finished with a 5-7 overall record to finishing at 7-2 in league and 11-2 in total, including an impressive bowl win over Colorado that seemed to indicate that BYU might have made a mark on the College Football Playoff, had it been selected by a committee that left it out."
"As for basketball, before anyone details what Kevin Young has pulled off — and is yet pulling off — in his first year as BYU’s coach, which is a huge flare shot over the heads of the entire Big 12 and over the head of college basketball as a whole, the Cougars can be commended for hiring Young in the first place. Some of that was good fortune, some of it was the fortunes of boosters who have enough money to funnel without so much as a belch or a burp a boatload of it into the bank account of the basketball bossman at the school they support."
"In BYU’s case, that brand is not just the school itself, but the church that owns and operates the school. If the teams representing the university grow name recognition or leave a favorable impression, that benefits The Church of Jesus Christ of Latter-day Saints, as well. Some folks might not give a rat’s rear end about religion, but a few might. And while it’s pretty certain that Jesus wouldn’t care at all who wins or loses football and basketball games, some administrators at the school have said spreading at least bits and pieces of the word is a part of BYU’s mission."
"Over the past two weeks, the aforementioned national audiences have seen and heard the name of BYU invoked again and again during games and on sports programs of varying kinds, much of that exposure and many of those mentions including the “exciting” and “fun” brand of ball BYU plays.
Either way, the Cougars are winning more games. They’ve been a big boost, not just to themselves and their university and whoever else is connected to the blue and the white, they’ve also boosted the Big 12."
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