Richie signs NIL deal with Tots maker Ore-Ida (yes really)
BYU’s Richie Saunders has signed an NIL deal with @OreIdaPotatoes.
The campaign is called “Heir Richie.”
For each game BYU wins in the NCAA Tournament, Ore-Ida will give away free tater tots nationwide for 30 minutes following the game. pic.twitter.com/hLhlIUcmLh