He cuts the crust off their sandwiches.
He said that all week the entire team has started practice every day by listing every single player who has ever suited up for the Cougars and wasn't offered a scholarship by ASU. It takes a while, but the whole team recites every name.
They had the entire 1973 team come in and talk about how every day they wake up motivated to show ASU just how much they don't care that it never offered them scholarships. Said it got the team pumped.