The reason they’re raising prices is not greed, but supply and demand. The quality of the product has increased quite a bit and with it demand. So what happens when you offer a product below market price? It gets bought quickly and resold through third party markets at the market price and the profit goes to non-BYU sources.
Frankly, I want BYU to capture that money, not stub hub or scalpers.
Your issue is not really with BYU, it’s paying more money for what you perceive is the same quality. But the market doesn’t see it that way