No one cares if he lost a bet and changed his profile picture. To actively take time to create a shirt like that, wear it in public, and post about it on social media is a calculated decision by a grown man. Max made an emotional statement after a big game. There's a huge difference.
If this was a close friend of mine, I would call him out and tell him to apologize. That's not someone I want to be friends with who acts in that manner.