Assuming he plays a full season, the attention and publicity BYU will receive (and a boost in ticket and merchandise sales) will be worth far more than $5 million. What value do you put on every recruit—from freshmen on up—seeing that BYU isn’t playing around? If you’re good enough and a good fit, BYU will open the checkbook. Landing AJ gets BYU a seat at the table with most recruits, at least for the pitch—something you couldn’t say before.