Got it. I didn't grow up in Utah and don't probably have the same level of disdain for them. But, I can imagine if I grew up in Utah and had to deal with Utah fans all the time. The few years I have lived in Utah, I've seen many that are insufferable, and social media has just made it worse.
Outside of Utah, it's really hard to find Utah fans. In fact, while I was in Wisconsin, before a BYU-Utah game I talked about the game with my coworker and he said "You mean Utah State?"