If he's embarrassed about doing something dumb so he does something more dumb, he cycled through this three times

1. Entered the field, drawing the penalty, so he was embarrassed so he...
2. Stuck his finger in/at the face of the ref trying to make the unsportsmanlike call for #1, so he was embarrassed so he...
3. Complained they no longer enjoyed the PAC refs...so what's next?

I believe they call that spiraling.