Then they can whine about their BSU rival each year.
Heck, it’s only one letter change. They even wear blue. How many Utes would actually notice for a few years?
They can even run around parroting Gordon Monson weekly articles on how the PAC12 is right in line to be the “P3 conference” and Utah is just an OC away from seven national titles.
Just give them what they want. It’s a win-win-win