I remember him playing at BYU so I've followed him on social media. He does (or somebody on his team) "like" content by BYU that is online and I'm pretty sure I've seen a BYU logo in his pictures as I said above.
On a different note - the story linked above says he is associated with 10 different Crumbl cookie locations. I could be misremembering, but it seems like his wife might be related to the Crumbl cookie founders?