Me: I would like to watch Slow Horses, for which I have paid you — many times.

Apple: No. You have to log in again using a phone.

Apple: No, that's the wrong password. Also, your account is locked.

Apple: You can reset your password after you unlock your account, which requires your password.

You know how many times I've had to log in Netflix on my TV? Once, years ago. Apple? All the time.

And of course then their UI is awful. Can't even tell which show is highlighted.