he doesn't come off as trying to manipulate the obvious or clear interpretation of a situation or event — to the end of promoting his outlandish choice or opinion (I'm thinking of you, Cowherd).

The only smart people who'd follow Cowherd too closely, imo, are those who enjoy analyzing (or being entertained by) the complexity of his argumentation & manipulation.

He obviously prides himself in forcing public opinion in new directions. To the raising or lowering of individual & organizational reputations.