The play calls themselves didn't get more conservative except for when they were in FG range and in the very last possession.
The issue was execution and Baylor's defense locking down everyone down field.
Just because a play isn't successful or only goes for a couple yards doesn't mean the PLAY CALL was not aggressive. People in this echo chamber just look at the yardage and lack of success in the second half and blame play calling, as if that's the only possible explanation.
I like Jake Hatch as a reporter, but when it comes to analyzing the game he's not more equipped than any rando on CB