This is well-articulated, and is a big differentiator, IMO.
Second, the connection is better than ever. BYU has a unique identity that is shining bright. There's so much to cheer for that doesn't even have to do with football. Games at LES have turned into what can only be described as a celebration. Opposing fans feel welcomed and safe. Home fans are unified and energized. There's a ton of great people that care about putting an insanely good product out there that can put BYU - and the church's - best foot forward. This is coming from someone who's been to a lot of games over the years. I'm telling you, something has changed.