More than half will never see the field. More than 75% won't make the NFL. More than 80% aren't known by name to the majority of their fans.
NIL is not a coach's or school's job; it's the responsibility of boosters and businesses.
I have no problem with a coach who doesn't want to touch that tar-baby, and I think if anyone earned the right to be choosy about both talent and attitude, it was the best college coach of all time...