amongst the senior citizenry...
But when it comes to dollars and cents, the meager (if any) increase in TV revenue likely pales in comparison to the exit fees they'd have to shell out. And, some of those institutions just don't have the money to pay it anyway.
The only other draw would likely be some (temporarily) increased level of access to CFB due to the lingering "power" status, but some schools might be self-aware enough to realize that if they're not likely to win the MWC as it sits today, they're unlikely to win MWC 2.0 + WSU/OKST and therefore unlikely to benefit much from that access before it disappears in the years ahead.