But the article is not a piece about how the name should be changed. Its about how the MOU for using the name is coming up for renegotiation. Also, the tribe has suggested multiple adjustments and, as the article shows, the university has not "oblige[d] them quickly" a majority of the time and has dragged its feet. This isn't about "PC" its about making sure that the university is living up to its agreement. If thinking about it like a business makes more sense, think of it as the Tribe essentially giving a license to use its name, with the consideration being that the university provides a service - scholarships and k-12 educational support. From the sounds of the article, it appears that the tribe does not believe the UofU to honoring that agreement fully.