Sure, sure, the large clean restrooms are nice. But reality is that I'm stopping for a Maverick soda as much as anything. Used to hit the Flying J in Scipio instead, but now the family stop is always the Fillmore Maverick. Has been since the moment it opened.
It is frustrating that I live less than a mile from a freaking refinery - but fuel is cheaper in a place that requires a roundtrip drive of multiple hours versus 3 minutes.