exceptions like the Yewts or the game where McMahon's jersey was retired).
It seems BYU is testing the market. Can they sell the top rows of the stadium for $60/each when it's a ranked conference opponent (but a team that BYU fans don't have a strong interest in seeing — generally speaking)
No doubt the place sells out at $35... but my bet is that BYU doesn't lower prices and leaves some seats empty for this game. Lots of home games left and I don't think they want to get into the ticket discounting habit this early in the season.