expectations. He firmly placed a target on himself and his program which came with a ton of hype and fanfare. The problem is, if you can’t back up the hype then you become a target of ridicule, mockery and people wanting to see you fail.

The best approach is to come in quietly and get to work then there are no expectations and people waiting to see you fail. Instead, Deion chose to announce “We Coming!” as loud as possible turned the cameras on himself every chance he could.