My wife and I run a small business in a niche industry.
We have a list of about 150 companies with whom we would like to market to earn their business.
There are huge opportunities at the top 1/3 of the list.
Considering the small population of target companies, we are looking to develop a B2B strategy, funnel, marketing plan, and execution.
Also looking for low hanging fruit we can put in place as it is now budget season when providers start pitching their 2025 prices and contracts.
In the market, we find we have the highest quality work product, tailored around customized solutions, all for 20-30% lower cost than our competitors.
It’s a very sticky business with very low turnover, once landed.