I believe Amazon is paying $1.8b per year for the rights. I believe Warner Brothers - Discovery offered $2.1b for rights, the NBA countered with $2.3b, WBD balked, and then NBC offered $2.5b.
The problem? It's unclear whether WBD can match Amazon's package (aka whether it has the rights to under its old deal). There were only two packages in the old deal, now there are 3. They clearly want the Amazon deal because it's affordable. But the Amazon deal is a streaming only package. No linear games on TNT (which is what TNT wants so that their carriage fees don't crater). Additionally, Bill Simmons reported last week that Amazon (who has all the money in the world) concocted a poison pill to prevent this: apparently they offered to pay 3 years of media rights up front into escrow. WBD is cash poor, they were haggling over $200-400m in these rights deal, there is no way they can afford to put up $1.8b*3 for escrow without a serious amount of debt.
Anyway, it could all just be a leverage play. WBD could be saying we are matching, we will take this to court, unless you pay us. Or unless you license Inside the NBA from us for a large total. Or something else. Or maybe they are serious here about paying for matching. Who knows.
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