Jul 22, 2024
2:07:49pm
TCuz Coastal Elite
WBD (TNT) just notified the NBA that they would like to match the Amazon offer for NBA rights.
I believe Amazon is paying $1.8b per year for the rights. I believe Warner Brothers - Discovery offered $2.1b for rights, the NBA countered with $2.3b, WBD balked, and then NBC offered $2.5b.

The problem? It's unclear whether WBD can match Amazon's package (aka whether it has the rights to under its old deal). There were only two packages in the old deal, now there are 3. They clearly want the Amazon deal because it's affordable. But the Amazon deal is a streaming only package. No linear games on TNT (which is what TNT wants so that their carriage fees don't crater). Additionally, Bill Simmons reported last week that Amazon (who has all the money in the world) concocted a poison pill to prevent this: apparently they offered to pay 3 years of media rights up front into escrow. WBD is cash poor, they were haggling over $200-400m in these rights deal, there is no way they can afford to put up $1.8b*3 for escrow without a serious amount of debt.

Anyway, it could all just be a leverage play. WBD could be saying we are matching, we will take this to court, unless you pay us. Or unless you license Inside the NBA from us for a large total. Or something else. Or maybe they are serious here about paying for matching. Who knows.

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This message has been modified
Originally posted on Jul 22, 2024 at 2:07:49pm
Recategorized from Movies, TV Shows, Music, Books to Basketball (NBA/Pro) by TCuz on Jul 22, 2024 at 2:08:00pm
Message modified by TCuz on Jul 22, 2024 at 2:10:54pm
TCuz
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The NBA officially rejects Warner Brothers-Discovery’s attempt to match Amazon’s new NBA deal (TCuz, Jul 24, 2024 at 2:49pm)

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