My first Christmas eve that I worked, I had a lady come in and said that she needed to buy anything and everything Dewalt for her son for Christmas, who had just became a contractor and she said that he only had 1 Dewalt drill.
When she left, she had 3 carts full of Dewalt items from tools to storage containers. Everything was Dewalt. She would grab a tool and ask me what it was and she would buy it. I believe in that 1 hour, she spent over $5k.