5-10 years ago, wearing that beaver t-shirt would reward the wearer just an occasional head-nod from a passer-by, as if to say, "Yeah, I get it... I know the code." The cult following is very real. And funny.

As Bucees continues to expand into every state, it's becoming less and less of an experience, and more routine capitalism. In a few years, wearing a beaver t-shirt will be about as cool as wearing a Walmart one.