1. Some Big12 fan (not from BYU) remarks how they dislike Utah fans and gives reasons why.
2. A bunch of Ute fans flock to comment, and their behavior and lack of self-awareness basically proves the point the Big12 fan was making.
3. More Big12 fans come away with a bad opinion of Ute fans and proceed to tweet later on what they think of Ute fans.
Wash, rinse, repeat.