Go look at the percentage of all life insurance policies and how much actually pay out a death claim. You'll find it's under 20%.
I will beat whole life every single solitary time, and universal life every single solitary time, when I run the numbers against buy tern and invest difference. The CLIENT actually have more money in the real Investment outside of a life insurance policy. And they don't have to borrow a the life insurance companies cash value!
The reason they have to borrow the cash value is because the life insurance company owns the cash value assets.! It's such a grey area when an agent says "the cash value is tax free!!" You're completely false when you think the insured has control of a whole life policy.