you have to do is instruct your child how best to sock the bully in the nose, make sure it's bleeding real good, and you'll get all the attention you could hope for.
Additionally, you might end up solving the problem all on your own as the bully leaves your child alone. You'll also likely luck into som self confidence development at an early age as well as clearly communicate to your child what happens in the world when political authorities abdicate their positions and leave justice in the hands of the masses.