"They were the first ones to say the focus is going to be on what the players like," Kansas coach David Beaty said. "They understood the psychology of kids. They utilized it to the max. It was brilliant."

"We all saw the success they had and the flash and the attraction that players and recruits had to that," Texas Tech coach Kliff Kingsbury said. "You felt like that's a model. If you're not a traditional power, maybe you can follow and make [it] work. A lot of schools started changing their uniforms and tried to do cool, swaggy things in their locker rooms. That was directly attributed to the success that Oregon had."






"Oklahoma State associate vice president Kyle Wray says "college students like different" and one student-athlete in particular challenged Nike to think of his locker as a closet, offering him mixing and matching "depending on the attitude and personality of his team, the tone of a given game, the stadium environment and the opponent standing on the other side of the line of scrimmage.""