Do they honestly make anyone feel better? Are you really THAT simple and naive?
Group A and Group B largely live within the same geographic region. They generally look alike, act alike, and vote alike. Many (not all) of them attend the same Church, which is the predominant religion in the state.
The only difference is Group A wears blue, and cheers for the team owned by the Church. And Group B wears red, and cheers for the team owner by the state. (The state school was ironically founded by the man, who is the namesake of Church school.)
Nevertheless, the members of Group A is wholly and morally superior to the members of Group B...
I'm going to recommend a book. It's called "The Sneetches". It was written by a famous doctor. It's probably right up your alley.