Basically uniforms and color/options are important because recruits think its important. While it may not be a major factor for choosing a program, it is a factor for many recruits according to this article:  https://www.cbssports.com/college-football/news/recruits-dish-on-college-football-uniforms-oregon-the-best-alabama-the-worst/

Key section:

"You may say, who cares? Kids won't be all that influenced by uniforms.

You would be wrong.

The survey also asked the recruits how important uniforms were to how they viewed a program and whether threads would impact their decision on where to go. Seventy-two percent responded that it was either "very true" or "moderately true" that uniforms have a "great impact" on their perception of a team, while 33 percent said it was "very true" or "moderately true" that uniforms would impact their college decision."