He's said a lot lately how awesome it would be for the market and for the media if BYU got a P5. He's also got sources at BYU who talk to him because they like him and he hasn't burned them. I get there are times he acts like he's 11, but on this expansion stuff, he's not trolling. He's been consistent in his messaging the last few weeks. He also loves to pit Utes and Cougars against eachother for his amusement, but he's constantly said BYU is a P5 program. He's not trolling with this expansion stuff.
I say this in the context that I don't listen to them much, but in the last 2 months, I've listened to a lot more sports talk as things have heated up.