i can attest gameday sales will be up, overall sales will be down.

Dec 28, 2015
4:45:23pm

zephyr All-American

Been a BYU licensee for over 20 years. Navy outsells royal almost anytime but gameday.
the best way to maximize their revenue is keep royal a special colorway once or twice a year but stick with navy.

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zephyr

New username: CAPX
Bio page: zephyr
Joined: Aug 29, 2001
Last login: Feb 16, 2024
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Messages

Author

Time

Back to Royal!!

Beard Card

12/28/15 2:53pm

great, now my "Fully Invested" T-shirt will look out-of-date

JackStack

12/28/15 2:57pm

It's like BYU is trying to force us to buy new apparel every 5-10 years.

boogers

12/28/15 3:03pm

now that's funny!

Tsisquan

12/28/15 8:59pm

Mixed emotions, I love royal but....

BigYfan

12/28/15 3:00pm

You are ready for future throwback DSRB games

JackStack

12/28/15 3:01pm

I imagine navy blue will still be an alternative color, much like royal is now

FireInside

12/28/15 3:01pm

I was there right before the switch to navy blue. Navy blue dominated the stands

ryebrye

12/28/15 3:13pm

This is true. I hated royal as a teen because it was so bright.

frontrowcougar

12/28/15 3:27pm

Bright is good in the stands. Just need to get everyone to buy royal coats, etc

QC Cougar

12/28/15 3:41pm

Times change. Royal was "out" style in the 00's. Bright colors in now.

Spine

12/28/15 4:59pm

This is a good point. The brighter/more neon, the better

reddead

12/28/15 11:12pm

$300? Wow, how will you survive next year?

Ron Mexico

12/28/15 3:05pm

I may have to take out a second to get new stuff

BigYfan

12/28/15 3:11pm

I'm right there with you

KingDave

12/28/15 3:09pm

Just wash it all with extra bleach

zonacougar

12/28/15 3:15pm

<< Deleted >>

Oxidation

12/28/15 4:02pm

Don't sweat it. People will continue to buy and wear the dark blue.

Kerbouchard

12/28/15 5:37pm

best way to avoid that is to get the gray merch

mindzeYe

12/29/15 2:17am

RE: Mixed emotions, I love royal but....

HawkBYU

12/30/15 9:44am

I hope it's Detmer era blue and not whatever shade we had in the Vegas bowl.

TaiJuan

12/28/15 3:03pm

I would also accept 1984 royal blue. 2009-2015 royal has like one or two good memories.

TaiJuan

12/28/15 3:28pm

Probably Nike Royal = Vegas Bowl Royal.

rockhound

12/28/15 5:13pm

Can it be the real royal blue and not the fluorescent garbage they use now?

byubyu

12/28/15 3:03pm

I'm floored. Not only do guys complain about Navy, but now that we'll have Royal Blue,

Cheesy Gordita

12/28/15 3:10pm

CB is filled with all sorts of fashionistas.

Bostonblue

12/28/15 3:13pm

Once I saw the shade of royal (starting in 2009) I stopped wanting royal.

TaiJuan

12/28/15 3:19pm

Some fans will complain about anything ^^^^

Zach Morris

12/28/15 3:22pm

I thought the royal blue with white looked awesome in the bowl game

doubled1981

12/28/15 3:20pm

new royal blue>>>>>>old royal blue

Deleted

12/28/15 4:26pm

The shade they use now is the best shade of blue.

KCRoyalcoug

12/28/15 9:58pm

I have fond memories of watching Royal play, but let's be honest ...

runnincoug

12/28/15 3:22pm

I love the pop that royal brings. Wear your colors loud and proud. If it has

budYu

12/28/15 3:40pm

Just like Texas has burnt orange

SausageKing

12/28/15 8:11pm

Definitely should wear navy for every USU game.

jakesnake

12/28/15 4:28pm

Haha, if we do go to Royal, we should do this. Navy-out for USU just to bug 'em

runnincoug

12/28/15 4:42pm

UK, Duke, Kansas, Florida, LA Dodgers, GS Warriors, Knicks, etc. all wear royal

Thrill

12/28/15 6:55pm

You mean ... kind of like they already do offer merchandise in both?

runnincoug

12/28/15 7:12pm

Not even close to same stuff. There are like 2 or 3 royal blue stretch Y

Thrill

12/28/15 8:12pm

Royal is seen a lot better in the stands. Navy is a very passive color. I like

liquidforce

12/28/15 3:40pm

^^^^^^^^

pimpin boots

12/28/15 7:24pm

Mark this down....

BYU Grounds

12/28/15 3:41pm

This is odd. Seems a waste ...

Oxidation

12/28/15 4:03pm

i can attest gameday sales will be up, overall sales will be down.

zephyr

12/28/15 4:45pm

^^ This ^^ Love your hats!

Oxidation

12/28/15 4:46pm

Amen brother! You should let Holmoe know this. Your feedback holds value.

Kerbouchard

12/28/15 5:38pm

Great idea! I'm sure Holmoe et al made the decision without considering the impact it would have on apparel sales.

Conan

12/28/15 8:01pm

Is this a meaningful stat? Folks generally want gear in our actual color

VenetianCougar

12/28/15 6:26pm

This is the truth!

Thibious

12/28/15 6:28pm

<< Deleted >>

MMCougIII

12/28/15 6:33pm

Duke, Florida, Kansas, Kentucky, LA Dodgers, etc. all sell really well w/royal.

Thrill

12/28/15 6:59pm

RE: Back to Royal!!

BYU Licensing

12/28/15 5:20pm

^^^ I'd listen to this guy.

El Jefe

12/28/15 5:21pm

Thank you! Glad to know that BYU is being sane about this.

Kerbouchard

12/28/15 5:39pm

<< Deleted >>

MMCougIII

12/28/15 6:27pm

Maybe they did some...

El Jefe

12/28/15 6:39pm

If that's their market research, they must have gotten their degrees from the U

VenetianCougar

12/28/15 7:54pm

Everyone that I know that wants the royals back is an older dude

oxcoug

12/29/15 2:09am

I'm a little older and I want to stay with navy

LDTemplar

12/29/15 6:01am

33, want royal.

Bluedarts

12/29/15 12:12pm

Old men are usually the ones with the money.

Finngirl

12/29/15 12:14pm

RE: Back to Royal!!

BlueFrog

12/28/15 6:37pm

I demand we stop looking like Utah State.

Bluedarts

12/28/15 8:46pm

Can we get the real Nike hats the baseball team wears?

Ragnar Danneskjold

12/28/15 7:19pm

Would LOVE to, but Nike's min. to get them made is 3000 hats.

BYU Licensing

12/28/15 7:45pm

You've got 2 people willing to buy. Take a leap of faith!

CFMcK

12/29/15 12:30am

RE: Back to Royal!!

Shaka

12/29/15 4:03pm

Once again, everyone latched on without proof. Thanks BYU licensing.

coldcoug

12/28/15 5:57pm

Boo !!

LDTemplar

12/28/15 6:53pm

Royal looks good on the field but I won't be buying royal blue swag.

Ghost

12/28/15 7:33pm

RE: Back to Royal!!

85fan

12/28/15 9:08pm

Good?

Bluedarts

12/28/15 9:15pm

RE: Good?

85fan

12/28/15 9:21pm

The basketball team has a navy uniform with dashes of royal blue. It looks nice.

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