you believe in XanGo, in which case mangosteen is the secret "Fruit of the Gods." Essentially, Noni and its relatives are all religious organizations used to sell juice. They pattern their marketing model off religion and have large LDS followings because of it. They even have camp-style revivals. Fascinating organizations. Just goes to show you what can happen when a really charismatic individual can do in the right climate.
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Optimistically hoping we don't suck this year,
K-dog
PS grrrrrrrrrr