us more exposure than anything the U can do by winning. The way BYU continues to grow and get known by the country is to win. Simple.
Utah's success hurts BYU future if BYU has a down season. It's hurts us for a number of reasons. I'll name a few.
Recruiting ☑️
Attendance at LES ☑️
Effects on young fans ☑️
Money ☑️