I grew up going to the games with my dad (Miami, Penn St, Utah, etc). Our stadium used to get rocking and people were into the games.
I am done with season tix after this year. I grow tired of sitting next to people who have more interest in the kiss cam than the game. Many BYU fans are pompous and self righteous and scorn those who don't support everything going on out on the field.
I am invested like your friend but continually find myself out of place at the games. It feels like a high school game more and more. BYU is not responsible for its largely lame fanbase that goes to home games but It would be nice if our fans would take their collective "stick out of their rear."