If you have a capital campaign to renovate a stadium or build new facilities as TCU has done over the last few years, your revenue will go up. Better to look at revenue over a longer period of time. I am surprised about how much TCU's revenue is though. It would be interesting to see what the sources of all the revenue are and what BYU can do to improve. It is definitely not coming from ticket sales or TV revenue. I suspect it is donor money. Someone mentioned oil money, I'm not sure how that would be football revenue (I guess if it was specifically earmarked for athletics, it would be included there).