The whole premise of their fandom is that utah is the best proxy for their hate of BYU/mormons. So when it comes time to put their money where their mouth is - and their mouth is saying they're ute fans - they're actually showing their true stripes and going back to hiding in the alleys and behind keyboards rather than ponying up money to see a team succeed.

It's really all about one game for them, and that ain't worth much to gas station attendants.